There’s a strange battle raging on the internet at the moment and it’s all over a little piece of video. Okay, it does feature Tom Cruise and depending on your beliefs we’re watching a genius or a mad man.

The story goes… as fast as the clip gets posted ’someone’ is pulling it … already on and off YouTube more times than Mission Impossible sequels, it’s now started to appear on several other random sites. I have my own copy of course and I suggest you get it while you can (last seen on gawker.com).

What’s really interesting for me is watching the spread of something like this… it really is viral video at its most powerful and incredibly hard to stop. Of course, it’s a brand’s dream to get this much PR but once it’s out there who has the control?

Doc Rogers

Tags: mad-men, tom cruise, video