Marmite lanched their social media based site at the beginning of 2007. As a brand with quite a vocal and passionate user base, it was a natural step to set up forums and also to celebrate the best Marmite-related activity on the web. Unfortunately, it looks like someone has taken their eye off the ball and someone’s worked out that the Marmite forum ain’t moderated and is filling it with dodgy porn links. Oh dear.
Note to self: insist on a minimum of 5 mins a day moderation on any site I ever create for a brand.
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Tim 8 Jan 2008
ReportI wonder if it really was a “natural step” to set up a Marmite forum. I mean, I know the advertising is about either loving or hating it but that’s just a conceit, not real life. Sure, people love or hate it but do they need an online service to discuss this? I fear someone may have been at their own Kool-Aid here.