Xbox Live is the online aspect of the Xbox 360. It allows players to play games against each other, download movies, send messages, and more. Various improvements have been announced recently but one seemingly minor new feature actually demonstrates how the way we consume media is about to change… forever.

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The average age of a gamer is 31.  The increasing age of gamers has served to make gaming a mass market pass time.  Gaming is now a channel through which any age audience can be reached - Adults play casual games, young kids are playing on their DS, and families use the Wii.  But what of the teen generation?  For teens, new consoles are still expensive but their old consoles (PS2 / original Xbox) are too out of date to be of interest.  So, what are they playing?  Is gaming still a way to reach them too?  You’ll be surprised…

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I was in Game recently looking at all the accessories you can get for the Wii: the steering wheel, golf club, tennis racquet, shotgun, crossbow, fishing rod, the list goes on… But mostly these are simple extensions of the Wiimote; they don’t actually do anything. However the ‘balance board’ is coming to the UK and proves to step up beyond the capabilities of Wiimote prosthetics.

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