The average age of a gamer is 31.  The increasing age of gamers has served to make gaming a mass market pass time.  Gaming is now a channel through which any age audience can be reached - Adults play casual games, young kids are playing on their DS, and families use the Wii.  But what of the teen generation?  For teens, new consoles are still expensive but their old consoles (PS2 / original Xbox) are too out of date to be of interest.  So, what are they playing?  Is gaming still a way to reach them too?  You’ll be surprised…

read full post »