There are loads of new tools that make it easy for anyone to create really slick broadband storytelling experiences and share them online. The quality and sophistication of these was previously available only to those with expert knowledge and resources, like media owners. Now, sophisticated animation and custom video creations are within reach for non-experts. It’s the next chapter of an accelerating process of media democratisation that started with cheap digital cameras and photo-sharing, YouTube and blogging. The newer tools are significantly more impressive than RockYou-style Facebook and MySpace bling. Here are three examples:

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