Interesting piece in Steve Rubel’s Micro-Persuasion blog. He says there’s no point in graduates getting specifically internet-related careers since all in the future, all professional jobs will involve an understanding of digital channels anyway.

He mentions in particular roles like social Media Consultants, Social Media Manager, Online Advertising Sales and Digital Talent Agents, saying ”the need for such specialists will soon fade”

I agree and would ad, in an advertising context, I would add jobs such as “Digital Creative Director”, “Digital Planner”, “Digital Project Manager”. I don’t give them more than 5 years…