Plenty of brands have been experimenting with Crowdsourcing over the last 2 years…Best Buy asked people’s views on how they could improve Toshiba and HP laptops, enacting the changes through their Blue Label brand; while Dell and Starbucks both set up community platforms to source consumer’s thoughts on how to improve their services. But 2009 looks set to be the year the potential of the crowd is tested even further; rather than simply listening to the crowd a few brands are turning to the crowd to actually create their ware from scratch. 

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Several months ago the BBC refashioned its homepage. And now I can refashion it - exactly how I want it. It’s like my Netvibes page - everything where I want it, as I want it. Except it isn’t. read full post »