• Karl Long points to Lawrence Lessig talking about hybrid economies, where companies co-create value with their customers

• Mashable shows 5 incredibly simple but useful websites

• The brilliant Idriss Mootee writes a piece on modern advertising

• Servant of Chaos writes about Companion Credit Union who invited their customers to help them make decisions about their brand

• Jeremiah Owyany talks to Dell’s head of commmunity about inetgerating social media into their business

Whether or not you, or the brands you work with, have a social media strategy you have to admit it’s hard these days not to talk digital without hearing someone throw around terms like word-of-mouth, seeding, driving the conversation, socially enabled technology. ‘Fishing where the fish are’ is the latest. But, it seems like it’s big business who’ve really taken the bait this time… A recent study by the Centre for Marketing Research (University of Massachusetts Dartmouth) about the usage of social media in corporations indicates just that.

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Social Networks on your mobile phone seems sooo obvious to me now … I can’t believe it hasn’t happened sooner. So when Orange recently announced the completion of an agreement with MySpace, Facebook, and Bebo (amongst overs) to allow mobile access … I nearly all my contacts and followed it up with a ‘poke’ for good measure. read full post »

Lots of chatter this week about this article from Fast Company, debunking the notion of a bunch of ‘Influentials’ - a theory by Ed Keller and Jon Berry that there is a set of people (the 10% of us who are super connectors) who allegedly set the tone for how the rest of us get information about how to live and what to buy.

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Does anyone agree that there is something gauche about LinkedIn? I think its the way they spread the fear of terminal unemployment lest you expand your network. Messages like ”Harvard Business School graduates average 58 connections” and ”Adding 5 connections makes you 3.7x more likely to receive a job offer” make you feel there is some sort of great wild west connections rush on and you better get stuck in boy - or end up destitute in the great depression. read full post »