Whether or not you, or the brands you work with, have a social media strategy you have to admit it’s hard these days not to talk digital without hearing someone throw around terms like word-of-mouth, seeding, driving the conversation, socially enabled technology. ‘Fishing where the fish are’ is the latest. But, it seems like it’s big business who’ve really taken the bait this time… A recent study by the Centre for Marketing Research (University of Massachusetts Dartmouth) about the usage of social media in corporations indicates just that.
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