Posts Tagged ‘politics’

17 Jan 2008

The new metrics of campaigns

Jeff Jarvis has written an interesting post writing off polls and listing a number of new ways to take the pulse of the nation during US election campaigning. They include:

  • Google searches
  • AdWords demand
  • Mentions of candidates in blogs
  • Textual analysis
  • Web traffic
  • Video traffic
  • Microblogging traffic (Twitter)
  • Social sites
  • Prediction markets
  • Bookmakers odds