Why are brands so strict with their logos? The logo Larry and Sergey are holding is not the constant unchanging logo most brands know. Sometimes it changes on a day by day basis. But it is still recognised. And still manages to keep its single identity. Whilst most brands would be happy to slap an “extra 20% free” flash all over their packaging, they would never dare breach the sacred brand guidelines in order to touch the logo. Rightly or wrongly, does digital let us play differently?

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Indiana Jones and the Kingdom of the Crystal Skull. Finally. It’s been 19 years since we last saw Indy - 19 years trying to pick the truth out of the rumours. And with only a month to go I’m pretty excited. I am not the only one. The Indiana Jones series is a silver screen legend. Rarely do film-goers talk about action films with such enthusiasm because rarely does Hollywood produce action films with such quality characters. And rarely has a film’s development had such a slow burn. Suffice to say anticipation around the Cystal Skull is rife. Hype should be easy. But it ain’t what it used to be. read full post »