• Karl Long points to Lawrence Lessig talking about hybrid economies, where companies co-create value with their customers

• Mashable shows 5 incredibly simple but useful websites

• The brilliant Idriss Mootee writes a piece on modern advertising

• Servant of Chaos writes about Companion Credit Union who invited their customers to help them make decisions about their brand

• Jeremiah Owyany talks to Dell’s head of commmunity about inetgerating social media into their business

Karl Long has an interesting post over at his blog in which he questions whether the web is changing so fast that the “bold, innovative interactive marketers are now the traditional media.” and that the “flash based orgies for the senses” are not properly harnessing the new social marketing opportunities. I agree with Karl’s questioning here and think we’re definitely behind the curve.

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