26 Jun 2008
Recently I posted about Hyper Island an amazing school for technology and digital discovery. It wasn’t until a few days later that I realised one of the founders of Hyper was now working for Vodafone and I had a contact there.
So could I speak to the man himself? The answer was yes. So here’s my interview with David Erixon, Director of Brand Strategy & Manifestation, Vodafone Global Marketing. Oh yes … and co founder of Hyper Island.
19 Jun 2008
Dr Chris Stevens is Principal Psychologist with Creative Mastery International (CMI) - a psychological consultancy specialising in maximising individual and organisational innovation and creative performance.
He recently popped in to talk to Knitware about how we could get a little more creative. You can listen to his Knitware interview here … download it or take a dip with individual questions and a brief bio.
Full interview: (approx 20 mins)
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16 Jun 2008
When you think about Sweden a couple of things probably pop into your head… ABBA, IKEA… maybe some nice meat balls. But Sweden’s coolest export might be something completely different.
We talked to Mattias Hanson, CEO of Hyper Island, the foremost digital media training and immersion programme. read full post »
7 May 2008
Sir John Hegarty
Sir John Hegarty joins Knitware to talk about the effect of digital technology on brands, craft and design.
Brands in a digital age
I think we live in a very confusing world. Technology is exploding all around us. We don’t need to all go into it, we all understand it. The fact that I’m sitting here blogging is an amazing development in technology and, if you’re a brand, what do you do? How do you navigate through all this stuff? In a way, you can’t. There is no blueprint for saying ‘This is how you do it’ - there isn’t a kind of formula that says, ‘Well you do a TV commercial, from the TV commercial you set up a website, when you’ve set up a website, you start doing that - blogs there, you go into video games…’ It can be a multitude of options.
In the end, when you’re in a world like that all you can really do is simply say, ‘Nobody really knows, so what I’ll do is try and think of better ideas.’ That’s the only guarantee. The guarantee is to say, ‘Actually I might be wrong in choosing that medium, I might be wrong in starting there, I might be wrong in doing that. But what I can do, what I do know, is if I have a great brand idea there’s a greater and better chance that that will communicate and get through,’ - and that’s the only guarantee. read full post »
6 May 2008
Turn right at the next joke! - Is SatNav the new place for content and brands to collide? Free comedy downloads from ‘230 Miles Of Love‘ might be the breakthrough to get the show on the road …
Doc Rogers talks with Andrew Shanahan, the driving force behind the project (sorry) …
28 Apr 2008
Knitware is always interested in finding out about new technologies and how they can effect us in our day to day lives.
Magnus Ivarsson, lives and works in Sweden and has been creating robots that can be controlled through the web, it seems like a cool area to explore … so let’s do it!
18 Apr 2008
Being a keen blogger myself I often spend time searching and reading other blogs … looking for inspiration or new ideas. ‘Games Alfresco‘ popped up on my radar as i was looking for info on Augmented Reality (AR). Ori Inbar the author claims to be in pursuit of the ultimate augmented reality game …
So I wondered … had he found it yet?
14 Apr 2008
Robert Hodgin
Robert Hodgin lives in San Francisco with his Russian Blue cat and he creates some of the most amazing videos i have ever seen. So i’ve been chatting with Robert trying to work out just how exactly does he make this stuff? read full post »
7 Apr 2008
Like most kids, pre the internet age i dabbled with mix tapes. Hours spent recoding my favourite tracks from the radio, filling dozens of D90 audio cassettes for friends and family.
Doc Rogers talks to James Rutledge (aka Pedro) about why he has taken this concept to the extreme with one of his projects. read full post »
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