Posts Tagged ‘influentials’

30 Jan 2008

Influentials or Not?

Lots of chatter this week about this article from Fast Company, debunking the notion of a bunch of ‘Influentials’ - a theory by Ed Keller and Jon Berry that there is a set of people (the 10% of us who are super connectors) who allegedly set the tone for how the rest of us get information about how to live and what to buy.

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