Earlier today I attended a WIRED seminar moderated by David Rowan, Editor of Wired UK, with Chris Anderson (Editor in Chief of Wired and author of The Long Tail). The seminar’s title was pretty promising. Anderson covers an astonishing array of new technologies and idea in each issue of Wired. But which out of them does he feel merits the title of the Next Big Disruptive Idea?

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Last week News Biscuit wrote a spoof article about a man who almost killed himself because of his Twitter addiction. Despite the spoof, at its core lies the incontrovertible addictive nature of Twitter.

Last year countless businesses banned Facebook access due to interminable employee distraction. Why are social networks so addictive? And why aren’t brands benefiting?

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Not content with providing the world with one truly genius observation Chris Anderson’s new crusade is shining a light on the notion of ‘free’. In a recent post over at one of his blogs Chris identifies 4 models of free that are being used (and have been used for many years) in business and commerce, one of which I believe to be hugely significant to the future of branding.

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Blake Chandlee, Commercial Director for Facebook Europe, and their first employee outside the US, spoke to us about Facebook and its vision for the future of the internet. read full post »

Google are due to launch their very own web browser today. Yes, you heard right, a Google Web browser. read full post »

Apple, Google and Microsoft moved into Nokia’s crosshairs yesterday as the Finnish company bought Symbian, the major threat to the iPhone and Android SDK’s and Microsoft’s Windows Mobile OS. read full post »

Why are brands so strict with their logos? The logo Larry and Sergey are holding is not the constant unchanging logo most brands know. Sometimes it changes on a day by day basis. But it is still recognised. And still manages to keep its single identity. Whilst most brands would be happy to slap an “extra 20% free” flash all over their packaging, they would never dare breach the sacred brand guidelines in order to touch the logo. Rightly or wrongly, does digital let us play differently?

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If I had a crystal ball in the shape of a phone I would look into it every so often and try to gauge what the next great ‘thing’ in mobile will be. For a while now it feels like there’s been a lack of exciting new developments on the scene but is that all about to change? read full post »

Yesterday Google launched its online health service, Google Health. But seeing as Google’s mission is “to organize the world’s information and make it universally accessible and useful”, do you really want to give them all your personal medical records?

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Could Google possibly be doing ‘bad things’ … with a company motto like ‘Don’t be evil’ you’d hope not. But there are people on the world wide web who have other ideas … read full post »