Why are brands so strict with their logos? The logo Larry and Sergey are holding is not the constant unchanging logo most brands know. Sometimes it changes on a day by day basis. But it is still recognised. And still manages to keep its single identity. Whilst most brands would be happy to slap an “extra 20% free” flash all over their packaging, they would never dare breach the sacred brand guidelines in order to touch the logo. Rightly or wrongly, does digital let us play differently?
Whilst media men everywhere are trying to work out how to better integrate products into films, events and games, Twentieth Century Fox has turned the process on its head and aims to release Slurm in the real world if their 
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