A post on PSFK prompted me to think about the huge communications challenge around changing people’s behaviour - especially when it comes to “saving the planet”.
Somewhat hysterically, the article about the Consumer Electronics Show (CES) called it “an orgy of poison”. This was due to the fact that so much of the technology on show contains environmental pollutants and that the consumer electronics industry itself encourages us all to buy pointless gizmos which create a huge uneccessary carbon footprint.
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