The .com top-level domain was (and still is) meant to be for US businesses only but has become synonymous with being the standard web address. In fact, many people have no idea other top-level domains even exist so don’t even consider organisations may use .org, or UK companies may use .uk.com. (One exception in the UK is .co.uk which maintains its profile but no-one thinks it’s for UK businesses only). Plus, many people assume that “www.” must always be in front of the domain name too. Could this be putting the future of the address bar and even domain names into jeopardy…?

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