Posts Tagged ‘digital agency’

29 Feb 2008

Why Digital Agencies Shouldn’t Own Code

http://www.flickr.com/photos/victorg/2204978140/

It’s fair to say that somewhere in any digital agency’s business plan is a paragraph about the importance of owning code. This is fine for agencies like Special Moves who see themselves a pure production facility. For traditional digital agencies like Agency.com or AKQA who want to provide strategy and creative ideas this is a BAD idea.

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