• Over at Web Strategy by Jeremiah there’s a post about Intel using Digg and Slashdot community to ‘fish where the fish are’ instead of relying on disruptive tactics to coax people to visit their corporate website

• Guy Kawasaki points people to the ‘mother’ and ‘father’ of social media lists - these are the most comprehensive list of branded social media apps, tools and activities.

• Adlab provides the final part of the Burger King games case-study (parts 1 and 2 can be found here too)

• Seth Godin talks about leadership being the strongest marketing streategy

• David Armano visualises Seth Godin’s thinking from his new book ‘Tribes’ 

Not content with providing the world with one truly genius observation Chris Anderson’s new crusade is shining a light on the notion of ‘free’. In a recent post over at one of his blogs Chris identifies 4 models of free that are being used (and have been used for many years) in business and commerce, one of which I believe to be hugely significant to the future of branding.

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