The Net Net

The times and places that content is being digested has changed. Not will, HAS. People have learned to search, filter and organize the content they take in, all enabled by new ways to INTERACT with content. They are now HUNGRY for any technology that helps them do this more efficiently and embrace any brand that adds something to that equation. CES demonstrated that the technology exists (the most glaring example of this being traditional web content “finally available” through traditional television interfaces), now it is our turn. It is time to embrace and leverage consumer control. Not to be too cheesy about it, but, the future is now.

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An amazing slew of news from Apple yesterday, including an unbelievably sexy ultra thin laptop, the MacBook Air and much needed updates to iPhone software. For innovation and design, Apple must make it hard to work for any other consumer electronics hardware brand.

Part of the string of announcements caught my eye, however, which was an upgrade to the iPod Touch software (which lest we forget is ‘the world’s best Wi-Fi mobile device’).

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