The economist have released this presentation about managing a client’s temptation to slash their marketing and advertising budgets in times of recession. This sort of response is not unusual for these unsettling times and as an argument it makes a lot of sense. But I’ve been thinking, not necessaily how we can persuade clients to maintain budget levels, but why clients feel they can make the cuts in the first place. They know the arguments better than anyone, they probably agree with the thinking, but yet they still cut them. Why?
Loading ...
I just came across...