Jason Gonsalves, Head of Engagement at BBH talks about the changing communications landscape, how it’s affecting consumers and what the response should be from brands.

NASA is spending a small fortune on missions to Mars and we all know space travel is an expensive luxury. Therefore, acquiring revenue from other sources has to be an option. So how long before we see brands in space? read full post »

OK, I know the entire web has blogged about this, but if somehow you did miss it … the BBC is allegedly suing a 90 year old grannie for knitting Dr Who monsters and putting them on ebay (click on pic to read article).

No such thing as bad PR … maybe, but isn’t this a case of brand overkill? read full post »

Sir John Hegarty

Sir John Hegarty joins Knitware to talk about the effect of digital technology on brands, craft and design.

Brands in a digital age

I think we live in a very confusing world. Technology is exploding all around us. We don’t need to all go into it, we all understand it. The fact that I’m sitting here blogging is an amazing development in technology and, if you’re a brand, what do you do? How do you navigate through all this stuff? In a way, you can’t. There is no blueprint for saying ‘This is how you do it’ - there isn’t a kind of formula that says, ‘Well you do a TV commercial, from the TV commercial you set up a website, when you’ve set up a website, you start doing that - blogs there, you go into video games…’ It can be a multitude of options.

In the end, when you’re in a world like that all you can really do is simply say, ‘Nobody really knows, so what I’ll do is try and think of better ideas.’ That’s the only guarantee. The guarantee is to say, ‘Actually I might be wrong in choosing that medium, I might be wrong in starting there, I might be wrong in doing that. But what I can do, what I do know, is if I have a great brand idea there’s a greater and better chance that that will communicate and get through,’ - and that’s the only guarantee. read full post »