• Karl Long points to Lawrence Lessig talking about hybrid economies, where companies co-create value with their customers

• Mashable shows 5 incredibly simple but useful websites

• The brilliant Idriss Mootee writes a piece on modern advertising

• Servant of Chaos writes about Companion Credit Union who invited their customers to help them make decisions about their brand

• Jeremiah Owyany talks to Dell’s head of commmunity about inetgerating social media into their business

On Nov 1st Jim Stengel (ex P&G Global Marketing Officer) launched a new kind of marketing consultancy with an extremely lofty ambition:

 “to accelerate a movement to deeply rethink and transform the roles and meaning of marketing and branding.”

When Mr. Stengel starts to talk about branding needing a rethink people sit up and take notice, but when Mr. Stengel quits his job and sets up a consultancy with the sole aim of accelerating said rethink, everyone in the industry should probably pay very close attention. His central tenet is that marketing should be more about defining what a company does - beyond making money - and how it can make customers’ lives better, he calls it ‘purpose-driven marketing.’  But this isn’t the first time someone has called for a radical rethink of the marketing processes and structures. 

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The video of Matt dancing around the globe hit the Internet a couple of years ago.  However, he has released a new and final video which is inspiring - not just because of what he achieved, but because a brand sponsored him and they didn’t change a thing.  No, seriously, it sounds crazy but it’s true and it worked…   read full post »

Brands spend thousands of pounds on projects and then don’t tell anyone about it, surely that can’t work … read full post »