There’s a few very good digital tech blogs out there including Cybernetnews, Mashable and ReadWriteWeb, each of them regularly post about the latest apps on the block; here’s one from ReadWriteWeb about a bunch of apps that have stood the test of time and another from Mashable about top sites for web savvy families. The developer community churn out thousands of apps a week, each one claiming to revolutionise our lives for the better, unfortunately the majority of these apps are likely to fail. Having said that a good deal of them will emerge from the market-place victorious, with a few healthy rounds of funding and a few million users to boot.

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Not content with providing the world with one truly genius observation Chris Anderson’s new crusade is shining a light on the notion of ‘free’. In a recent post over at one of his blogs Chris identifies 4 models of free that are being used (and have been used for many years) in business and commerce, one of which I believe to be hugely significant to the future of branding.

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