Earlier today I attended a WIRED seminar moderated by David Rowan, Editor of Wired UK, with Chris Anderson (Editor in Chief of Wired and author of The Long Tail). The seminar’s title was pretty promising. Anderson covers an astonishing array of new technologies and idea in each issue of Wired. But which out of them does he feel merits the title of the Next Big Disruptive Idea?

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Last week I mentioned that it is probably the unknown “size of the consumer base and the newness of the App Store - that is most likely scaring marketers [away from developing iPhone apps]. If a platform is uncharted, how can a marketing director establish ROI from it?” Now, after only one month since its unveiling, sales show it could be a huge success. read full post »

Apple’s iPhone App Store has been up and running for a few weeks now and has “over 500 applications”. But where are the brands?

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