Posts Tagged ‘advertising theory’

12 May 2008

The curse of digital knowledge.

Cross-posted from DigiCynic

lovecomp.jpg

As I’ve said before, I love the Internet. I’ve been working 8 years in digital. I’m curious and I try most things out. Or at least, I make sure I’ve got a pretty good understanding of what it is and how it could be used. I have never been on Second Life but I get the gist of what it is and (how little) brands can do with it.

But, I’m not a geek. I use the Internet to get what I want and shop like most people. I understand the point of twitter but refuse to be on it. Out of work, you’ll rarely find me on it. read full post »

2 May 2008

A Response To The Next Creative Revolution

Cross-posted from DigiCynic

AAA
I re-read the creativity-online article, the next creative revolution from Nick Law, chief RGA’s creative director. And I realised I had got it completely wrong the first time I read it.

Here’s my understanding of what he was trying to communicate to us, in Plain English or Franglish as you may say … read full post »