In movie terms Bond is still one of the biggest brands around, especially with the 2006 re-invention of Casino Royale staring Daniel Craig.
Even so, these days it seems you can’t make a movie without some product placement … so do we really care what phone Bond is using in his latest movie?
Sony thinks we do, hence the recent announcement that James will be calling his nemisis on the limited edition titanium silver C902 Cyber-shot.
The promotion goes one step further with several pieces of unique Bond related content coming pre installed on the phone.
I guess time will tell how successful these types of promotion really are … maybe next time we will see the premier of a Bond film on a mobile device near you.
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