Wii Fit - Already sold out. MarioKart Wii - nearly already sold out. Does such palpable excitement ahead of a release remind you of anyone?Reason for this grand comparison #1 : Nintendo has built two great Wifi enabled platforms in the Wii and the DS and they keep generating new and exciting products that maximise their potential. It feels very similar to the way Apple breathes new life into its stellar technology - like updates which make your iPhone maps location sensitive, or earphones that magically turn your iPod into a radio. Reason #2 : These platforms are defining a new generation of gaming and have expanded the market beyond anyone’s imagination with their universal appeal. They have made gaming friendly and attractive - just like Mac OS made computing similarly friendly and attractive. Nintendo is to Playstation what a Mac desktop is to a Windows workspace.Reason #3 : Their product design takes a leaf out of the iPod design school too. I struggle to buy third party manufacturer accessories for my Wii console because Nintendo are doing such a great job. They feel right and they look right - and they sit well together as a suite. They make other consoles look boxy. They make you remember Bill Gates doesn’t use a Mac and had no idea how to make his XBox games console look attractive.