I spend quite some time reading hundreds of blog posts through my RSS feeder, starring those I find most relevant or useful. From now on, rather than keep them to myself, I thought I’d share them with you here in a regular post.

Here’s the first:

1. Adlab have a piece on the success of BurgerKing’s advergames (part 1)
2. Paul Isakson has an article about brand utility not being the holy grail for the future of brand engagement
3. PSFK have a post about ‘Next Generation Marketing’ and a link through to a deck from Screenplay’s Strategic Director Helge Tennø
4. Digital Examples points to Google opening up their old index of search results from 2001 to celebrate their 10th birthday
5. Andy Sernovitz talks about General Mills and Kraft joining P&G to create their own WoM community/advisory panel