How do we interact with our iPhone apps? Are we engaged? And what does this mean for advertising on the platform?
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About the author
Following several years in visual effects and brand design, Stephen moved to advertising at BBH where he currently works on electronics giant LG and Heineken. He was born in Brazil but they cannot say Stephen so they call him Tive instead. Twitter: @tive
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Recent posts
- How Important Is Facebook's Governance? - 21 Apr 2009
- Spotify Brand Applications: The Obvious and the Innovative - 8 Apr 2009
- The Next Big Disruptive Ideas as seen by Chris Anderson - 6 Feb 2009
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