Interesting piece in Steve Rubel’s Micro-Persuasion blog. He says there’s no point in graduates getting specifically internet-related careers since all in the future, all professional jobs will involve an understanding of digital channels anyway.
He mentions in particular roles like social Media Consultants, Social Media Manager, Online Advertising Sales and Digital Talent Agents, saying ”the need for such specialists will soon fade”
I agree and would ad, in an advertising context, I would add jobs such as “Digital Creative Director”, “Digital Planner”, “Digital Project Manager”. I don’t give them more than 5 years…
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Nicola 23 Mar 2008
ReportCouldn’t agree more! I work in a traditional agency, and am one of few individuals to have the word “digital” in my job title. I’m not out of a job (I hope!) - but it’s inevitable that part of my job title will get dropped. Many of my non “digital” colleagues tell me they want to work in “digital” (even when they already do) - but with such a blur in today’s media mix culture there’s really no need to make this specialist distinction. There’s no such thing as an online and offline world, it’s just a world…
Will 23 Mar 2008
ReportYes, I completely agree. It’s all one big channel, after all.