How do we interact with our iPhone apps? Are we engaged? And what does this mean for advertising on the platform?
Check out the presentation here.
Check out the presentation here.
Archive for February, 2009
6 Feb 2009
The Next Big Disruptive Ideas as seen by Chris Anderson
Earlier today I attended a WIRED seminar moderated by David Rowan, Editor of Wired UK, with Chris Anderson (Editor in Chief of Wired and author of The Long Tail). The seminar’s title was pretty promising. Anderson covers an astonishing array of new technologies and idea in each issue of Wired. But which out of them does he feel merits the title of the Next Big Disruptive Idea?
4 Feb 2009
Twitter addiction. Are brands missing out? I think not.
Last week News Biscuit wrote a spoof article about a man who almost killed himself because of his Twitter addiction. Despite the spoof, at its core lies the incontrovertible addictive nature of Twitter.
Last year countless businesses banned Facebook access due to interminable employee distraction. Why are social networks so addictive? And why aren’t brands benefiting?
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