In-game advertising is no different than slapping a 6 sheet on a bus shelter. No smarter, and no more effective. The same rules apply - make it add value or it’ll be filtered out as peripheral wallpaper.
Same goes for in-game product placement, surely? Like movie product placement real-world consumables can add authenticity, but nobody’s going to be bored enough to want to really interact with real world products, no?
Well not if you’re EA, who are launching The Sims 3 early 09 and are exploring brand partnerships. read full post »









