Fascinating post on YouTube by a regular consumer putting to the test Apple’s claims about the speed of the iPhone 3G .
What’s interesting to me is not just the content of the video - which is revealing in its own way - but the way that consumers are increasingly challenging and distrusting advertising.
And how easily they can spread the message.
Even the comments on the YouTube page are mostly in favour of Apple, but based on the fact that, ‘It’s advertising, dude, of course it’s fake.’
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Tive 13 Aug 2008
ReportStep in the BACC. We should invite them to comment because this did run over here too.
Reda 13 Aug 2008
Report“based on the fact that, ‘It’s advertising, dude, of course it’s fake.’”
Saddening, perhaps, that what is presented as fact is hardly such, but not exactly surprising considering we’re faced with adverts selling things like mascara and at the bottom in fine print it ‘tells’ you …[paraphrasing at use] fake eyelashes used and image enhanced in postproduction.