Rushes Soho Shorts Festival 2008 - 29th July 2008 @ The Apple Store, Regent Street.

animation
In the latest from our guest bloggers, Sarah Barclay shares her notes on - The Future Of Animation.

The Apple Store was host to a live panel discussion about ‘The Future of Animation’. Led by James Mulligan of Shooting People, the global independent film makers network, and with guests from Rushes, Do Tank Productions and Nexus Productions.

The consensus seems to be … that traditional animation is far from dead! read full post »

Continuing our new series of blogging guests … Richard Helyar (engagement planner), posts a piece on media research. The big question seems to be can you really measure the effect advertising has on us? read full post »

Anne Hopkins (though she probably wouldn’t admit it), is special in at least two ways.

One, she’s our first Knitware ‘Guest’ blogger and two, she knows a lot about the world of Social Gaming.

Here are her notes from the recent London, Hide & Seek Festival Of Play. read full post »

Guest post by Richard Powell

In-game advertising is no different than slapping a 6 sheet on a bus shelter. No smarter, and no more effective. The same rules apply - make it add value or it’ll be filtered out as peripheral wallpaper.

Same goes for in-game product placement, surely? Like movie product placement real-world consumables can add authenticity, but nobody’s going to be bored enough to want to really interact with real world products, no?

Well not if you’re EA, who are launching The Sims 3 early 09 and are exploring brand partnerships. read full post »

Guest post by Joe Heath

Below are 8 sites I thought worth sharing, they’re some of the most talked about sites at the moment. Interestingly, it looks like the sites making all the waves are those seeking to filter and sort the web, to make it more useful and relevant for me and you. In short, we built the web, we filled it with lots of stuff, people started to feel overwhelmed by too much stuff and now the people who built it are trying to organise it better. read full post »

Guest post by Richard Powell

Plenty would disagree with me, but I believe that the best ads are the ones that make you laugh. The ones that give the best broadcast comedy a run for its money. The ones which make you wish you could see more: Real Men of Genius, John Smiths, Starbuck’s Glen, Cippi the farting chipmunk etc. They tease you with 30″ of magic and then sod off. read full post »

Guest post by Richard Powell

Agency models are being broken up and rebuilt. Further evidence today, as Mindshare restructure to offer new revenue streams from content and IP creation, plus McKinsey-style business consulting.

Read the full story at AdAge here