Someone just pointed out Apple’s great new advert on the home page of non-other than The NY Times (go right now, quick while it’s still showing). It’s the second Apple ad I’ve seen that plays around with the concept of multiple ad units on a single page to create ad content which is, well, better than the content of the page it is sitting on.
They have obviously overcome the technology challenges in co-ordinating the online ad units in this way to create a something that totally breaks the barriers of the standard IAB sizes, hence avoiding internet ad blank-out which is certainly wiring itself into my brain.
Something banner sized trying to catch my attention from the top or right of the screen no longer even registers in my consciousness.
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