Are there any big brands in The Guardian’s Top 100 sites this year? Yes - 1. That’s all. Oh dear.

With the exception the BBC, (and Dilbert, Doonesbury and the CIA!), there are no non-web native brands in the Guardian’s Top 100 Sites. No FMCG. No electircals. No charities. No fashion, transport, telecomms, banking. Why isn’t LloydsTSB or Barclays the authority on savings rather than moneysavingexpert.com? Why isn’t Canon the daddy of photosharing instead of Flickr, Picasa or Picnik? Why isn’t 02 the social network instead of Facebook? Why isn’t HMV the godfather of online music recommendation? Why? Why? Why?

It’s obvious isn’t it? Brands still aren’t embracing the digital space. Yawn.

Will we see a change in next year’s review? Let’s hope so.

Tags: bbc, CIA, dilbert, doonesbury, facebook, flickr, HMV, O2, Picasa, Picnik, the guardian